Stuff, Rob Stock
Sep 19 2019
OPINION: The sparky-eyed Millennial out to save the world is overshadowing the other great investment eco-warrior: The baby boomer.
Humans love a simple story, and the trope about the socially-aware young changing the world makes for good reading.
But when it comes to ethical investing, the revolution is being driven by those with white hair as much as it is the young.