11 Feb 2020
By Mint Asset Management
It was around this time last year that I went to the movies and saw Vice, starring one of my favourite actors Christian Bale portraying Dick Cheney’s rise to Vice President under the George W Bush administration.
There was a short scene in the film that just blew me away. It was when a public focus group was asked the question: “‘Global warming’ sounds bad doesn’t it, how do you feel about the term ‘climate change’?” Everyone agreed it sounded much less scary and the next day it was adopted all over the world through a brilliant PR marketing campaign.