How to Tell if a Company’s Claim of Ethical Practices Is True

Vital Farms says on its website that its eggs and butter “are delicious, ethical food you don’t have to question.”

But a lawsuit filed against the company on May 20 claims that Vital Farms’ marketing has misled consumers and investors into believing they’re supporting a company that is more ethical and humane than it actually is. Vital Farms responded that it has operated in an ethical and humane way and that it has always been transparent about its practice of raising hens to lay eggs. New York Times
By Paul Sullivan
May 28, 2021